As you click through the tutorial, you will find ways to address the problems noted above. Essentially, the recommendations address these issues in these ways: 

 

▪ writing a message that provides the same information but in everyday language, 

▪ presenting the bulletin in a format (e.g., using color, images, etc.) that catches people's attention, 

▪ designing the communication so that people recognize the coming event is out of the ordinary, 

▪ creating messages that address each region or locality directly, 

▪ ensuring that the communication has the necessary elements of a good message, including actions for local officials, residents, and businesses to take. 

 

Who is the audience for this resource? As hinted at earlier, this is meant for everyone: national weather agency officials, local agency management and staff, community residents, schoolchildren, and others.